Meet Susan Fraser, Founder of In The Light Urns

Susan Fraser is the inspiring and tenacious founder of    In The Light Urns.  In 2001, Susan started a company that provided unique and personalized memorial urns to families that had lost their loved ones. Her story is one of resilience, innovation, and compassion, as she transformed a personal tragedy into a business that has brought comfort and solace to countless families.

Unique urns that cater to families who wish to celebrate the accomplishments of their loved ones through their work or play can be seen through the Cremation Urns, Keepsakes & Jewelry urns offered today.

Hello, I'm Susan Fraser, the founder of In The Light Urns and United Priority Distributors. "We are about what we do," a motto statement that ties our values together, and what we do is help people honor the lives of their loved ones in a meaningful and personalized way.

As a family-owned cremation urn company, we have dedicated ourselves to providing our clients with a wide range of unique, high-quality products. We understand the importance of finding the perfect final resting place for your loved one, so we have spent years researching and developing new ways to create loving and comforting resting places.

In 1995, Susan and her husband Rick faced an unimaginable loss when their oldest son, Ryan, passed away from heart disease. This devastating event led Susan to reevaluate her life and career, ultimately sparking a new journey in the memorial industry. With her experience in sales, caregiving, and as a tech executive, Susan set out to make a difference for grieving families.

Despite the challenges of the early internet era, Susan persevered and created GothicLair.com, an online store selling various products. The website's Funeral Parlor room unexpectedly became the most popular section, inspiring Susan to further expand her vision. She developed two additional websites, www.inthelighturns.com and www.unitedpriority.com, focusing on direct-to-consumer and business-to-business sales.

Susan's commitment to providing unique, high-quality memorial products and exceptional customer service quickly earned In The Light Urns a loyal following. With her husband Rick's support, they built a strong team and streamlined the company's processes, ensuring seamless operations and consistent product quality.

Always pushing the boundaries, Susan and her team introduced groundbreaking products such as cremation jewelry and biodegradable urns. Today, In The Light Urns offers a wide range of memorial products, catering to the diverse needs of its customers.

Susan's journey has always been about more than just business; it's about giving back and supporting those who have experienced loss. In The Light Urns has participated in various charitable initiatives and donated urns to those in need, both locally and internationally.

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